Rahim&Brothers (R&B)

Company Involved In Manufacturing Washing Powder

Rahim & Brothers (R&B) Enterprises PVT Ltd is the leading Washing Powder Manufacturer. Supreme Double Zarafa Washing Powder is the market leader in the laundry detergent market; it caters all the segment of the society by offering different sizes of Stock Keeping Units (SKU) Based on different family sizes and the income groups. The reason for those SKU(s) is to provide maximum alternatives to the different segments based on various economic classes and segments. Various products designed by Rahim & Brothers (R&B) Enterprises include packages of; 50 Kg Bag, 20 Kg Bag, 10kg Bag,5 Kg bag, 1000g, 500g bag along with Rs-10 and Rs-5 packing. The purpose of focusing on these SKU(s) is to cater the demand of the consumers from all classes. Depending upon their low purchasing power and capacity to buy the well-known brand and to generate more trials among the consumers to make them brand loyal. Satisfied customers are loyal customers. That is why the company calls these small SKU(s) a trial generation SKU(s).